Honda Colors of Summer

Last March 18, the Clark Parade Grounds was witness to a festival of colors as it played host to Color Manila Paradise Run.  

Runners were treated to the usual fun and colorful vibe of every Color Manila Run but there was more to be experienced on this particular day.

Not your usual fixture in fun runs, Honda Philippines Inc. (HPI), the number one motorcycle manufacturer in the Philippines, was very much present in this event with fun and exciting activities for the runners.

Honda featured The New Honda BeAt – one of their more popular Automatic (AT) models.  It now comes with stylish new stripes in nine exciting colors that will surely be a hit for the young and fashionable.  The Honda BeAt is engineered with the trademark Honda Smart Technology which makes for a smooth and easy riding experience, coupled with its Enhanced Smart Power (eSP).  With this, city riders especially the fun-loving millennials are poised to have a compelling, convenient and enjoyable experience.

Loving the Honda BeAt but don’t know how to ride? – No problemo! Honda brought with them capable instructors from the Honda Safety Driving Academy (,I in fact, took my basic riding course here). These instructors taught interested runners the basics of riding a motorcyle or a scooter. For beginners, it is important to have at least some experience in riding a bike. Meanwhile, experienced riders took to the gymkhana where they navigated through a tight obstacle course. Runners received Honda Motors premium giveaways such as caps, shirts, shades, and jackets. Over at their booth, participants posed for digital photos in the boomerang photo booth and shot hoops into cones to win prizes.

HPI joined the exciting event in line with it's support to the active lifestyle of the Filipino millenials. "We hope to continue our efforts of engaging in activities that young, fun, and fashionable millenials enjoy in the future," says Daiki Mihara, president of HPI. CM Paradise Run attracted thousands of runners who took part in the colorful fun run. It included three race distances - 3K, 5K, and 10K. The race was capped off with music from the DJ at the CM Color Festival where runners had fun and danced while throwing color powder in the air.

It was a great and colorful way to kick off a colorful summer! If you missed this leg, you can catch them at CM Paradise Laguna on April 8 at Greenfield District where HPI will once again be adding their touch of color and fun.

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